Tuesday, April 01, 2008

The New IT is Anthropology

Fascinating interview over at Fast Company. Tom Austin from Gartner Research talks about how IT departments should be more focused on cultural and social issues than on technological ones.

This reminds me of the conversation that has been bubbling in software development for the past decade (at least) about how engineers shouldn't design software experiences. In The Inmates Are Running the Asylum, Alan Cooper makes a good case that software developers have the wrong motivations to allow them to design excellent user experiences.

I wonder if traditional IT experts are starting to face similar problems. As IT moves from being about the technology to being about enabling employee experiences, we may see a growing need for social-design skills in every company's IT arsenal.

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